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Marketing management:strategy and cases by Douglas J. Dalrymple and Leonard J. Parsons by
  • Dalrymple, Douglas J
  • Parsons, Leonard J
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New York John Wiley 1990
Availability: Items available for loan: National Institute of Technology, Silchar (1)Call number: 658.8 DAL.

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2.
Services marketing: integrating customer focus across the firm by Valarie A. Zeithaml [et al]..... by
  • Zeithaml, Valarie A
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi Mcgraw Hill (India) 2013
Availability: Items available for loan: National Institute of Technology, Silchar (5)Call number: 658.8 SER, ...

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