| 000 | 00728nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 160330s9999||||xx |||||||||||||| ||und|| | ||
| 020 |
_a0-321-00194-x _cRs.6084.00 |
||
| 040 | _aCentral Library-NITS | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bLIN |
||
| 100 | _aLilien, Gary L. | ||
| 245 |
_aMarketing engineering computer-assisted marketing analysis and planning _cby Gary L. Lilien and Arvind Rangaswamy |
||
| 260 |
_aNew York _bAddison-Wesley _c2004 |
||
| 300 | _axvii,350p.:ill. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 521 | _bKnow How | ||
| 650 | _aMarket strategy | ||
| 650 | _aMarketing data-Processing | ||
| 650 | _aMarketing-Decision making | ||
| 700 | _aRangaswamy, Arvind. | ||
| 942 | _cBK | ||
| 999 |
_c12298 _d12298 |
||