000 00657nam a2200217Ia 4500
008 160330s9999||||xx |||||||||||||| ||und||
020 _a9780070151567
_cRs. 575.00
040 _aCentral Library-NITS
041 _aEnglish
082 _a658.8
_bETZ
100 _aEtzel, Michael J.
245 _aMarketing
_cby Michael J. Etzel, Bruce J. Walker...[et al.]
250 _a14th ed.
260 _aNew Delhi
_bTata McGraw-Hill Education .
_c2010
300 _axxvi, 880 p. ; 23 cm
504 _aIncludes bibliographical references, glossary and index.
521 _bAllied Publishers, Kolkata
650 _aMarketing
700 _aWalker, Bruce J.
942 _cBK
999 _c20429
_d20429