000 00620nam a2200193Ia 4500
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008 160330s9999||||xx |||||||||||||| ||und||
020 _a9781625274496
040 _aCentral Library-NITS
041 _aEnglish
082 _a658.802
_bKIM
100 _aKim, W. Chan
245 _aBlue ocean strategy: how to create uncontested market space and make the competition irrelevant
_cby W. Chan Kim and Renee Mauborgne
260 _aBoston
_bHarvard Business Review press
_c2015
300 _axxiii, 287p., ill
500 _aIncludes index and bibliography
650 _aLibrary
942 _cBK
999 _c25195
_d25195