| 000 | 00636nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20241008115425.0 | ||
| 008 | 160330s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780199460496 | ||
| 040 | _aCentral Library-NITS | ||
| 041 | _aEnglish | ||
| 082 |
_a658.827 _bPAN |
||
| 100 | _aPanda, Tapan K. | ||
| 245 |
_aProduct and brand management _cby Tapan K. Panda |
||
| 250 | _a1st edition | ||
| 260 |
_aNew Delhi _bOxford University Press _c2016 |
||
| 300 | _axxiv, 862p. ; 23 cm | ||
| 365 |
_b725.00 _cRs. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aManagement _aMarketing management |
||
| 942 | _cBK | ||
| 999 |
_c29797 _d29797 |
||