| 000 | 00758nam a2200253Ia 4500 | ||
|---|---|---|---|
| 005 | 20241105141926.0 | ||
| 008 | 160330s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788131520345 | ||
| 040 | _aCentral Library-NITS | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bLAM |
||
| 100 | _aLamb, Charles W. | ||
| 245 |
_aMKTG principles of marketing: a South-Asian perspective _cby Charles W. Lamb and [et. al.] |
||
| 250 | _a1st ed. | ||
| 260 |
_aDelhi _bCengage Learning India _c2016 |
||
| 300 | _axvii, 671p.:ill. | ||
| 365 |
_b899.00 _cRs. |
||
| 500 | _aIncludes index | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing-Management | ||
| 650 | _aMarketing-Opportunities | ||
| 700 |
_aHair, Joseph F. _aSharma, Dheeraj _aMcDaniel, Carl _4Auth. |
||
| 942 | _cBK | ||
| 999 |
_c29809 _d29809 |
||