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020 _a9789332555099
040 _aCentral Library-NITS
041 _aEnglish
082 _a658.8342
_bSCH
100 _aSchiffman, Leon G.
245 _aConsumer behavior
_cby Leon G Schiffman, Joseph Wisenblit, S Ramesh Kumar
250 _a11th ed.
260 _aNoida
_bPearson India
_c2017
300 _axxviii, 508p.:ill.
365 _b779.00
_cRs.
500 _aIncludes index.
650 _aConsumer behaviour
650 _aConsumer judgment
650 _aManagerial decision making
700 _aWisenblit, Joseph
_aKumar, S Ramesh
942 _cBK
999 _c29980
_d29980