000 | 00729nam a2200253Ia 4500 | ||
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005 | 20241107121751.0 | ||
008 | 160330s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9789332555099 | ||
040 | _aCentral Library-NITS | ||
041 | _aEnglish | ||
082 |
_a658.8342 _bSCH |
||
100 | _aSchiffman, Leon G. | ||
245 |
_aConsumer behavior _cby Leon G Schiffman, Joseph Wisenblit, S Ramesh Kumar |
||
250 | _a11th ed. | ||
260 |
_aNoida _bPearson India _c2017 |
||
300 | _axxviii, 508p.:ill. | ||
365 |
_b779.00 _cRs. |
||
500 | _aIncludes index. | ||
650 | _aConsumer behaviour | ||
650 | _aConsumer judgment | ||
650 | _aManagerial decision making | ||
700 |
_aWisenblit, Joseph _aKumar, S Ramesh |
||
942 | _cBK | ||
999 |
_c29980 _d29980 |