000 00687nam a2200253Ia 4500
005 20241202144547.0
008 160330s9999||||xx |||||||||||||| ||und||
020 _a9789332586499
040 _aCentral Library-NITS
041 _aEnglish
082 _a658.8342
_bKUM
100 _aKumar, S. Ramesh
245 _aConsumer behaviour: the Indian context
_cby S. Ramesh Kumar
250 _a2nd ed.
260 _aNoida
_bPearson Education
_c2017
300 _axi, 329p.
365 _b499.00
_cRs.
500 _aIncludes index.
650 _aConsumer behaviour
650 _aConsumer judgment
650 _aConsumer memory
650 _aManagerial decision making
942 _cBK
999 _c30205
_d30205