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020 _a9788132113409
040 _aCentral Library-NITS
041 _aEnglish
082 _a658.812
_bKUM
245 2 _aProfitable customer engagement: concept, metrics and strategies
_cby V Kumar
250 _a1st edition
260 _aNew Delhi
_bSage Publication
_c2013
300 _axxiv, 312p. ; 23 cm
365 _b850.00
_cRs.
500 _aIncludes bibliographical references and index
650 _aManagement
650 _aMarketing management
942 _cBK
999 _c30289
_d30289