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020 _a9789332555693
040 _aCentral Library-NITS
041 _aEnglish
082 _a658.83
_bMAL
100 _aMalhotra, Naresh K.
245 _aMarketing research: an applied orientation
_cby Naresh K. Malhotra, Satyabhusan Dash
250 _a7th ed.
260 _aDelhi
_bPearson Education
_c2016
300 _axxx,968p.
365 _b750.00
_cRs.
500 _aIncludes bibliographical references and index
650 _aMarketing reseearch
650 _aResearch design
700 _4Auth.
_aDash, Satyabhusan
942 _cBK
999 _c30437
_d30437