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040 _aCentral Library-NITS
041 _aEnglish
082 _a 658.8342
_bKUM
100 _a Kumar S. Ramesh
245 _aConceptual issues in Consumer behaviour
_b:the Indian context
_cby S. Ramesh Kumar
260 _aDelhi
_bPearson education pte. ltd.
_c2004
300 _aix, 323p.
500 _aIncludes bibliographical references
650 _aConsumers
650 _aCustomer relation
942 _cBK
999 _c30577
_d30577