| 000 | 00695nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20250124141441.0 | ||
| 008 | 160330s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788119896240 | ||
| 040 | _aCentral Library-NITS | ||
| 041 | _aEnglish | ||
| 082 |
_a659.10954 _bKUM |
||
| 100 | _aKumar, S. Ramesh | ||
| 245 |
_aAdvertising, brand and consumer behaviour _cby S. Ramesh Kumar; Anup Krishnamurhty _b the Indian context |
||
| 260 |
_aNoida _bPearson India _c2024 |
||
| 300 | _axvi, 262p. :ill ;23cm | ||
| 365 |
_b499.00 _c₹ |
||
| 500 | _aIncludes index | ||
| 650 | _aAdvertising & public relations | ||
| 650 | _aConsumer behaviour | ||
| 700 |
_4Auth. _aKrishnamurhty, Anup |
||
| 942 | _cBK | ||
| 999 |
_c30720 _d30720 |
||