000 00679nam a2200229Ia 4500
005 20250318101712.0
008 160330s9999||||xx |||||||||||||| ||und||
020 _a9780367773427
040 _aCentral Library-NITS
041 _aEnglish
082 _a658.8
_bBRO
100 _aBrown, David M and Thompson Alexander
245 _aEssentials of marketing
_cby David Brown and Alex Thompson
_bTheory and practice for a marketing career
260 _aAbingdon
_bRoutledge
_c2023
300 _avii, 449p ;23cm
365 _b5379.68
_c
500 _aInclude Index
650 _aMBA
650 _aMarketing communications
650 _a Marketing management
942 _cBK
999 _c31277
_d31277