000 00698nam a22002297a 4500
005 20250326154631.0
008 240513b |||||||| |||| 00| 0 eng d
020 _a9780000988881
040 _aCentral Library-NITS
041 _aEnglish
082 _a658.83
_bCHA
100 _aCharan, Ashok
245 _aMarketing analytics
_b: a practitioner's guide to marketing analytics and research methods
_cby Ashok Charan
260 _aNew Jersey
_bWorld Scientific
_c2020
300 _axxiv, 695p. :ill ;21cm
365 _b1545.00
_c
500 _aIncludes index & appendix
504 _aIncludes references
650 _aManagement
650 _aFinance & Business Management
942 _cBK
999 _c31403
_d31403