000			00653nam a2200229Ia 4500
008			160330s9999||||xx |||||||||||||| ||und||
020			_a0-471-52193-0
040			_aCentral Library-NITS
041			_aEnglish
082			_a658.8 _bDAL
100			_aDalrymple, Douglas J.
245			_aMarketing management:strategy and cases _cby Douglas J. Dalrymple and Leonard J. Parsons
250			_a5th ed.
260			_aNew York _bJohn Wiley _c1990
300			_axiii, 958p. :ill.
500			_aIncludes index.
650			_aMarketing- Management
650			_aSales- Management
650			_aServices marketing
700			_aParsons, Leonard J.
942			_cBK
999			_c9087 _d9087