000			00617nam a2200229Ia 4500
008			160330s9999||||xx |||||||||||||| ||und||
020			_a81-7649-093-8 _cRs.395.00
040			_aCentral Library-NITS
041			_aEnglish
082			_a658.8 _bMAR
245			_aMarketing book _cedited by Michael J. Baker
250			_a4th ed.
260			_aNew Delhi _bViva books _c2000
300			_axxxiv,718p.:ill.
500			_aIncludes bibliographical references and index
521			_bAhuja
650			_aManagement
650			_aMarket segmentation
650			_aMarketing
700			_aBaker, Michael J. ed.
942			_cBK
999			_c9955 _d9955