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MKTG principles of marketing: a South-Asian perspective

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LAM

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Lamb, Charles W. MKTG principles of marketing: a South-Asian perspective / by Charles W. Lamb and [et. al.]. - 1st ed.. - Delhi : Cengage Learning India, 2016
xvii, 671p.:ill. Includes index 9788131520345 * Marketing Marketing-Management Marketing-Opportunities * Hair, Joseph F. Sharma, Dheeraj McDaniel, Carl , Auth. * Title

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