MKTG principles of marketing: a South-Asian perspective (Record no. 29809)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758nam a2200253Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20241105141926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160330s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131520345 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Central Library-NITS |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | LAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG principles of marketing: a South-Asian perspective |
| Statement of Resposibility | by Charles W. Lamb and [et. al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Cengage Learning India |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xvii, 671p.:ill. |
| 365 ## - TRADE PRICE | |
| Price amount | 899.00 |
| Currency code | Rs. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | Marketing |
| 650 ## - Subject | |
| Subject | Marketing-Management |
| 650 ## - Subject | |
| Subject | Marketing-Opportunities |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Hair, Joseph F. |
| -- | Sharma, Dheeraj |
| -- | McDaniel, Carl |
| Relator code | Auth. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type | Nonpublic note (lost item payment) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 10/08/2024 | Indica Pub & Dist., N Delhi | 658.8 LAM | 97443 | 10/08/2024 | 10/08/2024 | Books | ||||||
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 10/08/2024 | Indica Pub & Dist., N Delhi | 658.8 LAM | 97444 | 10/08/2024 | 10/08/2024 | Books | ||||||
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 11/05/2024 | Indica Pub & Dist., N Delhi | 658.8 LAM | 97710 | 11/05/2024 | 11/05/2024 | Books | ||||||
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 11/05/2024 | Indica Pub & Dist., N Delhi | 658.8 LAM | 97711 | 11/05/2024 | 11/05/2024 | Books | ||||||
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 11/05/2024 | Indica Pub & Dist., N Delhi | 658.8 LAM | 97712 | 11/05/2024 | 11/05/2024 | Books |
