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Advertising, brand and consumer behaviour the Indian context

659.10954
KUM

123660
123661
123662
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123664

Kumar, S. Ramesh Advertising, brand and consumer behaviour : the Indian context / by S. Ramesh Kumar; Anup Krishnamurhty. - Noida : Pearson India, 2024
xvi, 262p. :ill ;23cm Includes index 9788119896240 * Advertising & public relations Consumer behaviour * Krishnamurhty, Anup, Auth. * Title

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