Advertising, brand and consumer behaviour (Record no. 30720)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00695nam a2200229Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20250124141441.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160330s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9788119896240 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Central Library-NITS |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.10954 |
| Book Number | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S. Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, brand and consumer behaviour |
| Statement of Resposibility | by S. Ramesh Kumar; Anup Krishnamurhty |
| Sub Title | the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson India |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xvi, 262p. :ill ;23cm |
| 365 ## - TRADE PRICE | |
| Price amount | 499.00 |
| Currency code | ₹ |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - Subject | |
| Subject | Advertising & public relations |
| 650 ## - Subject | |
| Subject | Consumer behaviour |
| 700 ## - Added Entry Personal Name | |
| Relator code | Auth. |
| Added Entry Personal Name | Krishnamurhty, Anup |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type | Nonpublic note (lost item payment) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 01/24/2025 | Book Emporium, Silchar | 499.00 | 659.10954 KUM | 123660 | 01/24/2025 | 01/24/2025 | Books | ||||||
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 01/24/2025 | Book Emporium, Silchar | 499.00 | 659.10954 KUM | 123661 | 01/24/2025 | 01/24/2025 | Books | ||||||
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 01/24/2025 | Book Emporium, Silchar | 499.00 | 659.10954 KUM | 123662 | 01/24/2025 | 01/24/2025 | Books | ||||||
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 01/24/2025 | Book Emporium, Silchar | 499.00 | 659.10954 KUM | 123663 | 01/24/2025 | 01/24/2025 | Books | ||||||
| Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 01/24/2025 | Book Emporium, Silchar | 499.00 | 659.10954 KUM | 123664 | 01/24/2025 | 01/24/2025 | Books |
