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Strategic market management an Indian adaptation

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David A. Aaker Strategic market management : an Indian adaptation / by David A. Aaker [et. al...]. - 11th ed. - New Delhi : Wiley, 2022
xvi, 309p. :ill ;25cm Includes index & appendix 9789354243387 * Management & public relations General management Marketing * Moorman, Christine, Auth.Islam, Jamid ul, Auth.Rahman, Zillur, Auth. * Title

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