Strategic market management (Record no. 31035)

MARC details
000 -LEADER
fixed length control field 00800nam a2200277Ia 4500
005 - DATE & TIME
control field 20250221144929.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160330s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9789354243387
040 ## - CATALOGING SOURCE
Original cataloging agency Central Library-NITS
041 ## - Language
Language English
082 ## - DDC NUMBER
Classification number 658.8
Book Number DAV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name David A. Aaker
245 ## - TITLE STATEMENT
Title Strategic market management
Sub Title an Indian adaptation
Statement of Resposibility by David A. Aaker [et. al...]
250 ## - EDITION STATEMENT
Edition statement 11th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Wiley
Date of publication, distribution, etc 2022
300 ## - PHYSICAL DESCRIPTION
Pages xvi, 309p. :ill ;25cm
365 ## - TRADE PRICE
Price amount 889.00
Currency code
500 ## - GENERAL NOTE
General note Includes index & appendix
650 ## - Subject
Subject Management & public relations
650 ## - Subject
Subject General management
650 ## - Subject
Subject Marketing
700 ## - Added Entry Personal Name
Relator code Auth.
Added Entry Personal Name Moorman, Christine
700 ## - Added Entry Personal Name
Relator code Auth.
Added Entry Personal Name Islam, Jamid ul
700 ## - Added Entry Personal Name
Relator code Auth.
Added Entry Personal Name Rahman, Zillur
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Koha issues (times borrowed) Koha full call number Barcode (Accession No.) Koha date last seen Price effective from Koha item type Nonpublic note (lost item payment)
    Dewey Decimal Classification     National Institute of Technology, Silchar National Institute of Technology, Silchar Central Library@NITS 02/21/2025 Books & Equipment Distributor, Howrah 889.00   658.8 DAV 124626 02/21/2025 02/21/2025 Books  
    Dewey Decimal Classification     National Institute of Technology, Silchar National Institute of Technology, Silchar Central Library@NITS 02/21/2025 Books & Equipment Distributor, Howrah 889.00   658.8 DAV 124627 02/21/2025 02/21/2025 Books  
    Dewey Decimal Classification     National Institute of Technology, Silchar National Institute of Technology, Silchar Central Library@NITS 02/21/2025 Books & Equipment Distributor, Howrah 889.00   658.8 DAV 124628 02/21/2025 02/21/2025 Books  
    Dewey Decimal Classification     National Institute of Technology, Silchar National Institute of Technology, Silchar Central Library@NITS 02/21/2025 Books & Equipment Distributor, Howrah 889.00   658.8 DAV 124629 02/21/2025 02/21/2025 Books  
    Dewey Decimal Classification     National Institute of Technology, Silchar National Institute of Technology, Silchar Central Library@NITS 02/21/2025 Books & Equipment Distributor, Howrah 889.00   658.8 DAV 124630 02/21/2025 02/21/2025 Books  
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