Strategic market management (Record no. 31035)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00800nam a2200277Ia 4500 |
005 - DATE & TIME | |
control field | 20250221144929.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160330s9999||||xx |||||||||||||| ||und|| |
020 ## - ISBN | |
International Standard Book Number | 9789354243387 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Central Library-NITS |
041 ## - Language | |
Language | English |
082 ## - DDC NUMBER | |
Classification number | 658.8 |
Book Number | DAV |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | David A. Aaker |
245 ## - TITLE STATEMENT | |
Title | Strategic market management |
Sub Title | an Indian adaptation |
Statement of Resposibility | by David A. Aaker [et. al...] |
250 ## - EDITION STATEMENT | |
Edition statement | 11th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Wiley |
Date of publication, distribution, etc | 2022 |
300 ## - PHYSICAL DESCRIPTION | |
Pages | xvi, 309p. :ill ;25cm |
365 ## - TRADE PRICE | |
Price amount | 889.00 |
Currency code | ₹ |
500 ## - GENERAL NOTE | |
General note | Includes index & appendix |
650 ## - Subject | |
Subject | Management & public relations |
650 ## - Subject | |
Subject | General management |
650 ## - Subject | |
Subject | Marketing |
700 ## - Added Entry Personal Name | |
Relator code | Auth. |
Added Entry Personal Name | Moorman, Christine |
700 ## - Added Entry Personal Name | |
Relator code | Auth. |
Added Entry Personal Name | Islam, Jamid ul |
700 ## - Added Entry Personal Name | |
Relator code | Auth. |
Added Entry Personal Name | Rahman, Zillur |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type | Nonpublic note (lost item payment) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 02/21/2025 | Books & Equipment Distributor, Howrah | 889.00 | 658.8 DAV | 124626 | 02/21/2025 | 02/21/2025 | Books | ||||||
Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 02/21/2025 | Books & Equipment Distributor, Howrah | 889.00 | 658.8 DAV | 124627 | 02/21/2025 | 02/21/2025 | Books | ||||||
Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 02/21/2025 | Books & Equipment Distributor, Howrah | 889.00 | 658.8 DAV | 124628 | 02/21/2025 | 02/21/2025 | Books | ||||||
Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 02/21/2025 | Books & Equipment Distributor, Howrah | 889.00 | 658.8 DAV | 124629 | 02/21/2025 | 02/21/2025 | Books | ||||||
Dewey Decimal Classification | National Institute of Technology, Silchar | National Institute of Technology, Silchar | Central Library@NITS | 02/21/2025 | Books & Equipment Distributor, Howrah | 889.00 | 658.8 DAV | 124630 | 02/21/2025 | 02/21/2025 | Books |