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Marketing engineering computer-assisted marketing analysis and planning by Gary L. Lilien and Arvind Rangaswamy

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York Addison-Wesley 2004Description: xvii,350p.:illISBN:
  • 0-321-00194-x
Subject(s): DDC classification:
  • 658.8 LIN
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Includes bibliographical references and index

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