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Advertising management selected readings edited by Harper W. Boyd and Joseph W. Newman

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Material type: Text

TextLanguage: English Publication details: Bombay D.B.Taraporevala 1972Description: xi,569p.:illSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	National Institute of Technology, Silchar	659.1 ADV (Browse shelf(Opens below))	Available		1349

Previous			No cover image available	No cover image available	No cover image available			Next
Previous	658.87 LEV Retailing management	658.872 I NO Industrial organization and the digital economy	659.1 ADB Advertising management selected readings	659.1 ADV Advertising management selected readings	659.1 IND Management of advertising in SSI	659.1 JON Whats in a name? Advertising and the concept of brands	659.1 MEN Sales forecasting management : a demand management approach	Next

Includes bibliographical references and index

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