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Advertising, brand and consumer behaviour by S. Ramesh Kumar; Anup Krishnamurhty the Indian context
Material type:
TextLanguage: English Publication details: Noida Pearson India 2024Description: xvi, 262p. :ill ;23cmISBN: - 9788119896240
- 659.10954 KUM
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National Institute of Technology, Silchar Central Library@NITS | 659.10954 KUM (Browse shelf(Opens below)) | Available | 123660 | |
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National Institute of Technology, Silchar Central Library@NITS | 659.10954 KUM (Browse shelf(Opens below)) | Available | 123661 | |
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National Institute of Technology, Silchar Central Library@NITS | 659.10954 KUM (Browse shelf(Opens below)) | Available | 123662 | |
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National Institute of Technology, Silchar Central Library@NITS | 659.10954 KUM (Browse shelf(Opens below)) | Available | 123663 | |
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National Institute of Technology, Silchar Central Library@NITS | 659.10954 KUM (Browse shelf(Opens below)) | Available | 123664 |
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| 658.848 JAI Marketing strategy : Planning, implementation and control | 658.87/ALE International retailing | 659.1 MOR Advertising: A marketing perspective | 659.10954 KUM Advertising, brand and consumer behaviour the Indian context | 659.10954 KUM Advertising, brand and consumer behaviour the Indian context | 659.10954 KUM Advertising, brand and consumer behaviour the Indian context | 659.10954 KUM Advertising, brand and consumer behaviour the Indian context |
Includes index
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